A Little Radical

We launched a comprehensive digital campaign to promote the launch of Jason and Danica Russell's book, "A Little Radical" alongside their worldwide book tour.
Non-Profit, E-Commerce
Spring 2018
Website, Social Media, Digital Marketing and Video

Our partnership with A Little Radical massively boosted their book sales & online revenue. Our social media campaign reached millions of impressions and was shared by high-profile celebrities, like Kristen Bell.

After graduating from USC film school, Jason Russell traveled to Africa and made a compelling documentary that eventually turned into the non-profit Invisible Children, Inc. With his wife always by his side, as an artist, art director, photographer, and script doctor – this team, was also responsible for producing the #KONY2012 campaign and phenomenon.

After spending over a decade teaching people how to fight injustice by taking action, Jason and Danica Russell decided to write their lessons learned in the sweetest and simplest way possible: a children’s book.

At NativelySpark, we love that our work on this campaign resulted in thousands of parents buying this book for their children -- inspiring and empowering a whole new generation of young people to change the world.

We were absolutely thrilled with how the project turned out.
Chad Clendinen, Project Manager
case studies

“It was really valuable having Josh work with us. Our users were delighted with the experience.”

Jeff Russell
UX/UI Director
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